Ben Affleck’s “Air,” about the origins of Nike’s Air Jordan and how the corporation signed Michael Jordan, also debuted in 3,507 theaters Wednesday. “Mario” wasn’t the only movie based on a brand that opened in theaters this week. “This was a perfect release date,” Dergarabedian said. “Kids and their parents collectively were able to go out, have an outside the home event for the whole family at a relatively bargain price compared to a trip or a sporting event.”Īlso, Dergarabedian noted, there is a long runway before “Guardians of the Galaxy Vol. “$377 million worldwide is just astounding and a testament to how important outside of the home activities are for families,” said Paul Dergarabedian, the senior media analyst for Comscore.
According to exit polls, 59% of the audience was male and 45% were between the ages of 18 and 34.
Orr said that theater owners were surprised by just how broad the audiences were and reported seeing some ticket buyers decked out in character costumes for the movie. But audiences were more favorable, giving it an A CinemaScore. “Mario” currently has a 56% on Rotten Tomatoes. The PG-rated “Mario” is an origin story of Brooklyn plumbers Mario, voiced by Chris Pratt, and Luigi (Charlie Day), who fall into a pipe and come out in another world full of Nintendo’s most famous characters, from Bowser (Jack Black) to Princess Peach (Anya Taylor-Joy). “This partnership between Nintendo and Illumination is just incredible and led to this extraordinary performance,” said Jim Orr, Universal’s president of domestic distribution. It’s also a record for Illumination, the animation shop behind successful franchises like “Minions,” which has made over $5 billion from its 13 films. Its global total makes it the biggest opening of 2023 and the second biggest three-day domestic animated opening (behind “Finding Dory”). With an estimated $173 million in international earnings and a global total of $377 million, “Mario” broke records for video game adaptations (passing “Warcraft’s” $210 million) and animated films (“Frozen 2’s” $358 million). The animated offering from Universal and Illumination powered up with $204.6 million in its first five days in 4,343 North American theaters, including $146.4 million over the weekend, according to studio estimates on Sunday. (AP) - Audiences said let’s go to the movie theater for “ The Super Mario Bros.
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